Milan, October 2016 – Once again Cruciani C is supporting an important social campaign with Komen Italia, a no-profit organization which has been active in Italy since 2000 in the battle against breast cancer. Cruciani C has brought back its Pink Ribbon, a unique bracelet that’s become an emblem of a cause the maison has always supported. As is customary, Cruciani C gives the initiative a new boost when prevention month comes round. According to recent estimates, breast cancer is one of the most frequent pathologies affecting women, in any age bracket. In Italy, in numerical terms alone, around 48,000 cases are recorded every year and the number is rising. To date, the disease is the commonest cancer diagnosed in women and the main cause of death in women over 35. Komen Italia’s initiatives sim to defeat one of the most widespread diseases in the world and does so by focusing its action on certain primary objectives: promoting secondary prevention to reduce the risk of precocious mortality, improve patients’ knowledge and, lastly, incentivize scientific research and guarantee adequate therapies by upgrading existing clinics. Projects of such importance inspire Cruciani C, which has always given its support to charities and research organizations and renews its commitment to charity initiatives every year. Purchasers of the exclusive bracelet, costing 10 euros, will be able to do good whilst enjoying a touch of glamour, thanks to Cruciani C’s unique style. 10% of the proceeds from sales of the bracelet will go to Komen Italia to help fund its prevention, assistance and awareness raising projects throughout the country. This pink tinted October, you too can support the battle against breast cancer and wear Cruciani C’s Pink Ribbon bracelet on your wrist for Komen Italia.